Why is Google Maps popular right now?

Google Maps now has indoor maps - the Tech world is ablaze with the story. http://www.theinquirer.net/inquirer/news/1894058/google-maps-error-creates-military-incursion (as of November 30 at 18:36 UTC)
Category: | Trend originated by @google | Most recent: July 10 at 18:55 UTC | First appearance: February 4 at 10:45 UTC | Last defined: November 30 at 18:36 UTC by @kpeckett via Other | Source: Twitter | Permalink
Last verified definition: Starting today, Google is offering biking routes in 150 American cities in Google Maps, giving travelers another way to see the sites. (as of March 10 at 16:29 UTC)

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