Why is Taylor Swift popular right now?

Taylor Swift announced her new album "Red", out October 22nd and released its 1st single "We Are Never Ever Getting Back Together". (as of August 14 at 08:19 UTC)
Category: | Trend originated by @TaylorSwift13 | Most recent: July 21 at 12:15 UTC | First appearance: January 11 at 05:55 UTC | Last defined: August 14 at 08:19 UTC by @JulianZamGuz via What the Trend | Source: Twitter | Permalink
Last verified definition: Taylor Swift won the Grammy Award for 'Album of the Year' at the 52nd Annual Grammy Awards that aired tonight on CBS Television in the USA (as of February 1 at 05:31 UTC)

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