Why is Heidi popular right now?

The name Heidi is trending due to the popularity of Heidi from the UK Big Brother reality show and Heidi Montag getting $30,000 in plastic surgery. http://omg.yahoo.com/blogs/a-line/heidi-montag-details-plastic-surgery-addiction/343?nc (as of January 16 at 00:35 UTC)
Category: | Most recent: July 21 at 08:00 UTC | First appearance: April 7 at 04:00 UTC | Last defined: January 16 at 00:35 UTC by @acomputerpro via Other | Source: Twitter | Permalink
Last verified definition: Heidi from The Hills had some major plastic surgery. And this is doccumented on this episode. (as of April 28 at 02:26 UTC)

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