Why is Tour de France popular right now?

I'd you don't know what this is, you're too young to be on twitter and/or you've been living under a rock. Annual bicycle race in France. (as of July 8 at 16:12 UTC)
Category: | Most recent: July 7 at 13:17 UTC | First appearance: October 10 at 16:10 UTC | Last defined: July 8 at 16:12 UTC by @HockeyChick107 via What the Trend | Source: Twitter | Permalink

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