Why is IHOP popular right now?

The IHOP restaurant chain is running their annual free-pancakes-for-charity promotion, which they call "National Pancake Day", Tuesday, February 23rd; 6a-10p http://www.ihoppancakeday.com/pancake-day-details.html (as of February 23 at 14:01 UTC)
Category: | Most recent: March 3 at 04:25 UTC | First appearance: February 23 at 22:48 UTC | Last defined: February 23 at 14:01 UTC by @ via Other | Source: Twitter | Permalink
Last verified definition: People are sharing experiences about going for pancakes at IHOP. (as of June 11 at 16:19 UTC)

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