Why is Zack Ryder popular right now?

He just lost to Dolph Ziggler in a match for the US Championship. http://www.youtube.com/user/LongIslandIcedZ (as of October 24 at 01:29 UTC)
Category: | Trend originated by @ZackRyder | Most recent: July 5 at 03:20 UTC | First appearance: January 31 at 02:50 UTC | Last defined: October 24 at 01:29 UTC by @ via Other | Source: Twitter | Permalink
Last verified definition: Zack Ryder appeared on WWE Raw. (as of March 15 at 10:47 UTC)

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