Why is Geordie Shore popular right now?

It is reported that MTV's hit US reality show Jersey Shore is coming to the UK. It will be based in Newcastle and renamed Geordie Shore. (as of January 25 at 12:34 UTC)
Category: | Most recent: July 22 at 20:10 UTC | First appearance: January 24 at 17:44 UTC | Last defined: January 25 at 12:34 UTC by @tallchap via Other | Source: Twitter | Permalink
Last verified definition: “Geordie Shore” is the UK version of “Jersey Shore,” complete with fist pumping lads and heavily eye shadowed lasses. (as of April 27 at 23:51 UTC)

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