Why is Lady GaGa popular right now?

Lady Gaga now has the most followers of everyone on Twitter. http://perezhilton.com/2010-08-20-gaga-officially-the-most-followed-person-on-twitter (as of August 23 at 00:59 UTC)
Category: | Most recent: July 21 at 18:10 UTC | First appearance: March 14 at 07:00 UTC | Last defined: August 23 at 00:59 UTC by @WrongImpression via Other | Source: Twitter | Permalink
Last verified definition: Filming for Lady GaGa's new video , Alejandro begins April 30. (as of April 30 at 06:32 UTC)

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