Why is Tostitos popular right now?

Tostitos is the sponsor of this year's BCS National Championship Game in college football, and just before the winning kick, ESPN play-by-play announcer Brent Musberger remarked, "This one's for all the Tostitos." http://awfulannouncing.com/2011-articles/january/brent-musburger-this-is-for-all-the-tostitos-video.html (as of January 11 at 07:57 UTC)
Category: | Most recent: January 4 at 05:10 UTC | First appearance: January 11 at 06:33 UTC | Last defined: January 11 at 07:57 UTC | Source: Twitter | Permalink

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