Why is Vevo popular right now?

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Vevo is an online music video website owned by Sony BMG, Universal, EMI and Abu Dhabi Music Company, and it now live.

3 PM PST: Although new users are now able to create accounts, email validations are slow... so first use may be delayed.

It's working as of 12/10 and I can best describe it as "Hulu like" for music videos.
http://newteevee.com/2009/12/09/vevo-stumbles-out-of-the-gate/ (as of December 10 at 06:06 UTC)
Category: | Most recent: November 4 at 21:20 UTC | First appearance: December 9 at 02:06 UTC | Last defined: December 10 at 06:06 UTC by @acomputerpro via Other | Source: User-Created | Permalink
Last verified definition: Vevo is an online music video website owned by Sony BMG, Universal, EMI and Abu Dhabi Music Company, scheduled to debut tomorrow. (as of December 9 at 04:25 UTC)

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