Why is Vevo popular right now?

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Vevo is an online music video website owned by Sony BMG, Universal, EMI and Abu Dhabi Music Company, and it now live.

Update 10 AM PST... the site is failing under load, miserably. Trying to navigate to the page yields "Server Error in '/' Application."
http://newteevee.com/2009/12/09/vevo-stumbles-out-of-the-gate/ (as of December 9 at 18:28 UTC)
Category: | Most recent: November 4 at 21:20 UTC | First appearance: December 9 at 02:06 UTC | Last defined: December 9 at 18:28 UTC by @acomputerpro via Other | Source: User-Created | Permalink
Last verified definition: Vevo is an online music video website owned by Sony BMG, Universal, EMI and Abu Dhabi Music Company, scheduled to debut tomorrow. (as of December 9 at 04:25 UTC)

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