Why is BMTH popular right now?

Bring Me The Horizon are like marmite. You either love them or hate them. http://www.nme.com/blog/index.php?blog=149&title=bring_me_the_horizon_for_the_mercury_pri&more=1&c=1&tb=1&pb=1 (as of July 14 at 20:28 UTC)
Category: | Trend originated by @bmthofficial | Most recent: June 13 at 19:35 UTC | First appearance: November 23 at 12:15 UTC | Last defined: July 14 at 20:28 UTC by @ via Other | Source: Twitter | Permalink

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